Your employees can play an important role in increasing your social media presence to get you more established and beyond.

There’s more you can do to increase your posts visibility:

• Include the latest post in your Email Signatures -

• Include the latest post in your email newsletters – This is applicable only for those who have been practising this

• Include QR code pointing to mobile version of the website/blog in every marketing material you can think of  (No additional cost)
  http://qrcode.kaywa.com/

Every time Google updates its algorithm,  hell will break loose.

This is, if you have never been involved in any kind of black hat techniques. I can only think of the below scenarios which can actually screw up happiness.

Scenario 1 : After taking on a messed up project where in the past the site was involved in building spammy links, spun content and over optimization etc, leaving the site in the state of mess.

Situation : When client demands results forgetting the past ( Mistakes looks smaller and smaller as time passes) and holds you accountable.

Scenario 2 : Development team would have messed up the site in the past and you would have been proactive in fixing those.

Situation: Client might turn a blind eye to obvious facts that any onsite mess ups would take weeks and some times months to start showing correctly in Search Engines again.

Wondering on how to deal with the above situation ? In short, your concern should not be dealing with the above situation. Instead dealing with the client or boss who holds you responsible despite knowing the fact he or she messed up in the past.

Yes, expect this situation if you haven’t experienced one.

Disclaimer : This post is not aimed at any clients I worked for in the past or currently working with.

My advice on how to deal with the above situation:

• Set Expectations Right & Communicate 

Return on investment = Net profit ($) / Investment ($)

• Whining

If something is wrong, don’t waste time complaining. Put that effort in taking the site to the next level.

Don’t talk about what’s wrong or what went wrong. Talk about how you’ll make things better, and communicate that to the client in advance.

After all you were hired by the client to clean up the mess he /she made and not to keep reminding  him/her on what happened in the past.

• Learn -> Unlearn -> Relearn

The more experience you gain, the more likely you are to think you know everything. Break that habit.

In this digital world, techniques that are valid today need no longer be valid tomorrow.

• Learn from yours/others mistakes

The past is valuable. Learn from your/others mistakes.

Read forums, blogs and learn from others mistakes. You don’t have reinvent the wheel sometimes.

• Clinging ( THE MOST dangerous habit )

When you’re afraid or insecure, you hold on tightly to what you know (the techniques), even if what you know isn’t particularly working for you. Holding on to what you think is right won’t get you results. Sharpen your skill-set.

If I have to summarize the above post in 2 words,  SHOW RESULTS.